Audio logo
Sonic logos
The two to six seconds people recognise before they look up. Sound mark, app tone, brand sting.
- Primary mark plus variants
- App and notification tones
- Stereo and mono delivery
Sonic
Sonic branding and sonic logo design, priced up front.
Sonic logos, jingles, custom scores, and full brand sound systems — written, performed, mixed, and mastered here. Identity kits from $299, delivered in 72 hours. No retainer, no discovery phase, no "contact us for pricing."
The category
What sonic branding actually is
Sonic branding is the strategic use of sound to build and reinforce a brand — the audio equivalent of a visual identity system. It isn’t picking a good track for one ad. It’s an ownable audio presence that turns up in the same shape everywhere your brand does: advertising, apps, retail floors, podcasts, events, and the hold music nobody thinks about until they’re listening to it.
The reason it’s worth building is simple. Sound works where nobody is looking at the screen — in a feed scrolled one-handed, through a voice assistant, out of a car speaker. A visual logo does nothing in any of those places. System1’s research puts audio at the top of the list for building brand recognition, and most small brands still have none at all.
The other thing worth knowing: the agencies who do this for DHL, Nestlé, and United Healthcare quote in the tens of thousands and don’t publish a rate. That’s the gap this page exists to close.
- Sonic logo
- Two to six seconds that identify the brand without saying a word. Also called an audio logo, a sound mark, or a mnemonic. The Intel chime. The Netflix ta-dum.
- Jingle
- Fifteen to thirty seconds carrying a message or lyric. Works as an ad on its own, where a sonic logo works as punctuation.
- Audio identity
- The whole system — logo, score, product sounds, voice — plus the rules for using it across every channel.
- Brand sound system
- A library built to your brief, so nothing you make later has to start from a stock search.
Hear it
Jingles, stings, and campaign audio
Written and produced here. Headphones help, but a phone speaker is where most of these actually get heard.
Snack Rocket
Playful CPG jingle
Car Insurance
Straight commercial jingle
Social Reel
Short-form social spot
Viral Social
Hook-first, sound-on feed
Stadium Anthem
Supporters chant, sports
Urban Chant
Sporty, streetwear energy
Custom score
Original music for film, trailers, and brand work
Scored to picture, not licensed to it. Genre range matters more than a signature sound when the brief changes every project.
Horror Credit
End credits, tension held
Dark Western
Sparse, dusty, patient
Redemption Arc
Action, rising resolve
Modern Mystery
Suspense, contemporary
Folk Horror
Eastern European strings
Action End Credits
Full arrangement, payoff
What we make
Sonic logos, jingles, scores, and voice
Four things. Every one delivered mixed, mastered, and licensed for commercial use.
Campaign
Commercial jingles
Written, sung, and mixed for campaign use — with the cutdowns already delivered.
- 15–30 second main track
- 6s and 15s cutdowns
- Loopable background version
Original music
Custom scores
Composition written to your picture, with stems so an editor can actually work with it.
- 60+ second original composition
- Full stem delivery
- Edit, underscore, and loop versions
Voice
Voiceover
Broadcast-ready reads, directed and mastered, in the voice the brand actually has.
- Directed, not just recorded
- Mixed to broadcast spec
- Bundled into any package
Pricing
Sonic branding packages and what they cost
Every package includes professional mix and master, a full commercial licence, and delivery formats ready to deploy. No retainer, no per-use fees.
Entry point
Sonic Logo & Identity Kit
A signature sound your audience remembers after one listen.
$299flat
72-hour delivery · 1 revision round
- Primary sonic logo (3–6 sec)
- Brand sting and app notification tone
- Stereo and mono delivery formats
- WAV and MP3 masters
- Full commercial licence
Most popular
Commercial Jingle & Campaign Kit
A track that converts — with cutdowns and loops ready for every channel.
$599flat
5–7 day delivery · 2 revision rounds
- 15–30 second main track
- Professional mix and master
- Cutdowns (6 sec, 15 sec)
- Loopable background version
- Full commercial licence plus stems
Full system
Custom Score & Brand Sound System
A complete sonic identity — original composition, stems, and every format you need.
$1,200flat
2–3 week delivery · 2 revision rounds
- Original composition (60 sec+)
- Full stem delivery (music and FX layers)
- Alternate versions (edit, underscore, loop)
- Voiceover included
- Full commercial licence
Need something bigger — a full audio identity across product, retail, and broadcast? Send a brief and we’ll scope it.
Process
How a sonic identity gets built
01
The brief
What the brand is, who it talks to, and where the sound has to work. Ten minutes, not a workshop.
02
Direction
Reference tracks and a written direction, so we agree on the sound before anyone records anything.
03
Production
Written, performed, mixed, and mastered here. You hear a real master, not a demo.
04
Delivery
Every format and cutdown you need, licensed for commercial use, ready to hand to any editor.
Questions
Sonic branding, answered
What is sonic branding?
Sonic branding is the strategic use of sound to build and reinforce a brand — the audio equivalent of a visual identity system. It covers the sonic logo, jingles, custom score, product and interface sounds, and voice, applied consistently across advertising, apps, retail, podcasts, events, and on-hold systems.
What is a sonic logo?
A short audio asset, usually two to six seconds, that identifies a brand the way a visual logo does. It’s also called an audio logo, a sound mark, or a mnemonic. The Intel chime and the Netflix ta-dum are the two everybody knows.
How much does a sonic logo cost?
Agencies serving global brands typically quote in the tens of thousands and don’t publish rates at all. Ours: $299 for a sonic logo and identity kit, $599 for a commercial jingle and campaign kit, $1,200 for a custom score with a full brand sound system. Those are the prices.
What’s the difference between a sonic logo and a jingle?
A sonic logo is a few seconds long and identifies the brand without saying anything. A jingle is longer, usually fifteen to thirty seconds, and carries a message or lyric — it works as an ad in its own right. Most brands want the sonic logo first, because it turns up everywhere.
How fast is delivery?
Sonic logo and identity kit: 72 hours. Jingle and campaign kit: five to seven days. Custom score and brand sound system: two to three weeks.
Do I own the audio, and can I use it commercially?
Yes. Every package includes a full commercial licence, professional mix and master, and delivery in WAV and MP3. No per-use fees, no royalties to report.
Do I need a sonic logo if I already have a visual one?
Increasingly, yes. Audio works where nobody is looking at the screen — podcasts, voice assistants, in-app sounds, a feed scrolled one-handed with the sound on. A visual logo does nothing in any of those places, and System1’s research puts audio at the top for building recognition.
What does your brand sound like?
If the answer is a shrug, that’s the whole argument. Pick a package and we start, or send a brief if it’s bigger than one.